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Hello and welcome to Daily Crunch for July 12, 2021. You likely spent yesterday watching a football game, watching a space plane or both. We have a little bit more on the latter than the former today in the newsletter, but we can all agree with this regardless of whether you were waving an English or Italian flag yesterday. — Alex
We have our regular list of funding rounds in a moment, but today we’re kicking off our startup coverage with this headline from earlier today: “Elevate Brands banks $250M to roll up third-party merchants selling on Amazon’s marketplace.”
The headline should feel somewhat familiar as we’ve seen comparable bits of news from other groups. As our own Ingrid Lunden reports, we’ve seen similar deals from Thrasio, The Razor Group, Branded, SellerX, Perch and others. The idea of buying up smaller Amazon retailers is such a potentially lucrative wager that kajillions of dollars are flooding the zone. How many winners that we will see is the next question.
Now, back to our regularly scheduled programming:
To close out startup coverage today, fake toys. If you’ve been on Twitter today there’s a good chance that you’ve seen folks posting pictures of toys that look like failed tech products. Think Theranos’ unit or the Juicero machine.
TechCrunch Grand Duke Matthew Panzarino wrote that an “idea factory/art house” called MSCHF is making the “hardness of hardware” more real by selling Dead Startup Toys made of vinyl.
Don’t laugh. This is actually somewhat neat. Think of this: Don’t you want a fake, small Juicero on your desk to throw at the wall here and there when you get mad? I do.
Publishing an API isn’t enough for any startup: Once it’s released, the hard work of cultivating a developer base begins.
Postman’s head of Developer Relations, Joyce Lin, wrote a guest post for Extra Crunch based on the findings of a study aimed at increasing adoption of APIs that utilize a public workspace.
Lin found that the most important metric for a public API is time to first call (TTFC). It makes sense — faster TTFC allows developers to begin using new tools quickly. As a result, “legitimately streamlining TTFC results in a larger market potential of better-educated users for the later stages of your developer journey,” writes Lin.
This post isn’t just for the developers in our audience: TTFC is a metric that product and growth teams should also keep top of mind, they suggest.
“Even if your market is defined as a limited subset of the developer community, any enhancements you make to TTFC equate to a larger available market.”
(Extra Crunch is our membership program, which helps founders and startup teams get ahead. You can sign up here.)
There was a lot going on with the larger tech companies of the world today, so let’s dive right in:
Image Credits: SEAN GLADWELL (opens in a new window) / Getty Images
We’re reaching out to startup founders to tell us who they turn to when they want the most up-to-date growth marketing practices. Fill out the survey here.
Read one of the recommendations we’ve received below!
Marketer: Maya Moufarek, Marketing Cube
Recommender: Nikki O’Farrell, www.KatKin.club
Recommendation: “Expert ear and eye from the world of startups/scaleups and growth. Her functional and direct approach allows you to execute at speed and see results quickly.”