Do you continually look for ways and means to do things better but find yourself in a shortage of ideas? As humans, we are continually evolving and looking for ways to do what we do more efficiently—to yield the same or higher output with lesser inputs in time, resources, and effort. One way to do this is to wait for the Eureka! moment and inspiration to strike. But that is far-fetched and requires a lot of waiting around to take small steps ahead.
However, putting in place a structure for ideation can come in handy for those looking to take giant leaps forward. And that’s where brainstorming ideas can help.
Let’s have a look at how to brainstorm ideas more creatively and effectively. But before that, let’s dive deeper into understanding brainstorming.
Brainstorming is an excellent tool for ideation, out-of-the-box thinking, and creative problem solving without criticism or judgment.
Meriam Webster’s dictionary defines brainstorming as “a group problem-solving technique that involves the spontaneous contribution of ideas from all members of the group; the mulling over of ideas by one or more individuals in an attempt to devise or find a solution to a problem.”
Three things stand out here:
Broadly speaking, brainstorming is synonymous with the idea-generating process that creatively solves problems.
It is common to think that brainstorming is effective only in groups and cannot be done individually. However, that is not entirely true. Studies have shown that although both approaches have their pros and cons in catalyzing idea generation, people are more creative when they brainstorm on their own than in groups.
Individually, one is empowered to flexibly work at their pace and drive idea generation. They can set their own time and place and ideate when one is at their creative best. Additionally, there is no fear of judgment when brainstorming individually.
On the other hand, group brainstorming holds a sacred place in innovating in workplaces. Here, you can take advantage of the diverse experience, perspectives, and creativity of all team members to ideate and develop offbeat solutions that offer outstanding results.
Brainstorming delivers tremendous value, from providing innovative and offbeat ideas that would have never occurred in the ordinary course of work to building a culture of collaboration and team spirit. Here are some reasons why brainstorming is effective and beneficial.
Brainstorming ideas can help individuals and teams move forward when they find themselves creatively stuck. Inspiration is hard to come by, and brainstorming is an excellent approach to access on-demand creativity without the pressure of getting it right the first time.
By leaving no idea behind, brainstorming can help explore diverse ideas and alternatives to grow. Brainstorming ideas offers a judgment-free space to think of as many possibilities as you can until you’re convinced of the way forward.
Compared to other techniques, you create a relaxed and informal ambiance to brainstorm ideas that encourage open participation among team members. People are offered the space to share their opinion and points of view without fear of judgment, strengthening the camaraderie among team members. Frequent brainstorming sessions instill the spirit of collaboration and help teams to rely on each other’s strengths to deliver improved results.
Brainstorming ideas involves 4 crucial stages:
The process is structured to allow consideration of varied ideas objectively to achieve the solution to the critical problem at hand.
Here are a few #ProTips to brainstorm ideas creatively and effectively.
Here are a few tips for brainstorming ideas effectively on your own:
Make sure to ground yourself by meditating or practicing any other mindfulness technique to ensure your entire presence before brainstorming. You could also choose a time and place when you’re most active and energetic for the best results.
Choose a time where you can focus entirely on brainstorming ideas for the problem at hand. Minimize distractions and create space for paying 100% attention in ideating solutions.
Individual Brainstorming does not have worries about other’s judgment and offers a safe space to ideate as many crazy or wild ideas as they come. There’s no worry about egos or team dynamics either. So, the brainstorming can be focused on solving the core issue.
To keep the chain of thought as you brainstorm ideas, you can use mind maps to arrange, assimilate, and develop concepts further. Word association, prompts, or even visual cues can come in handy to ideate across the spectrum.
Don’t go into assessments and evaluations right after you ideate. Take a break. Do something completely different before you consider the ideas to be objective and unbiased. Keep the overarching goal in mind to filter the best possible outcomes. You could also narrow it down to the top 2 to 3 ideas and run it past your mentors or colleagues to get unbiased opinions from trustworthy sources.
Here are a few tips for brainstorming ideas effectively in a group:
Form groups across functions to bring in different perspectives as you brainstorm together. Ensure that the individuals chosen are equally vested and aligned towards the shared goal to achieve maximum results. You could also brainstorm with a complete outsider to get a fresh perspective on a problem that you’ve been stuck with for a long time.
You can adapt the 6 people coming up with 3 ideas every 5 minutes to keep the ideation momentum going. You can get over 100 ideas in 30 minutes using this approach.
Ask team members to write down the craziest and most ludicrous ways to solve the problem. Then challenge other team members to make changes to flip a bad idea into a good one.
Brainstorming ideas is an excellent way to creatively identify the best way forward. It provides structure to unstructured thinking and delivers immense value to individuals and organizations to think beyond the conventional norms. Hopefully, after reading this article, you’ve picked up a thing or two to help you brainstorm ideas effectively.
Featured photo credit: Leon via unsplash.com
|||^||The Heart of Innovation: Why You Need to Defer Judgment During the Ideation Phase of a Brainstorming Session|
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