'Epstein didn't kill himself' and the viral power of conspiracy theory memes

Technology 3 weeks ago Mashable 9

Zoomers on TikTok, plant hobbyist meme accounts, and Fox News guests have little in common. But they all declare the same rallying cry: Jeffrey Epstein didn't kill himself. 

Whether a macro image or a short video, the meme more or less follows the same format. It starts out by either listing mundane facts about a natural phenomenon, or with a short skit that hooks the audience with catchy audio. When it has your attention, it hits you with the phrases "Jeffrey Epstein didn't kill himself" or "Jeffrey Epstein was murdered." 

"It's blunt. Subtlety is not a part of this meme," Don Caldwell, editor in chief of Know Your Meme said in a phone interview with Mashable. "It's about slapping you in the face with this theory."  Read more...

More about Memes, Conspiracy Theories, Jeffrey Epstein, Culture, and Web Culture 
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