Mara Hoffman wants you to buy less.
That may seem counterintuitive for a clothing designer, but given her focus on sustainability and conscious consumerism, it makes sense. Through her label, Hoffman hopes to encourage buyers to rethink their relationship with what they put on their bodies.
A graduate of Parsons School of Design, Hoffman started her eponymous brand nearly 20 years ago. Since then, it's transformed to become more sustainable while still staying true to its bright and colorful roots. Scrolling through the site right now, customers will find rich colors, soft materials, and easy but flattering silhouettes. Importantly, you'll also find information on the clothes' fabrics, which include organic cotton, hemp, linen, and in the case of swimwear, nylon and polyester that the brand says are made from things like fishing nets and industrial plastic waste. Read more...More about Fashion, Climate Change, Sustainability, Social Good Summit 2019, and Social Good