Low Cow's Low-Cal Ice Cream Is Here to Rival Halo Top - For Only $4

Kroger's comin' for Halo Top. The grocer's Simple Truth brand that retails in stores nationwide (2,800 grocery retail stores including Kroger, Ralph's, Foods Co, etc.) just launched its Low Cow low-cal ice cream brand that's strikingly similar to the Halo Top model consumers have come to know, love, and obsess over.

Here's the kicker - it's $4.49 per pint as opposed to Halo Top's $6. But does it taste as good? We let our colleagues decide in a taste test of all six flavors. Each pint ranges between 240 and 280 calories, with 24 grams of protein and only 6 grams of fat and 46 grams of carbohydrates (reminder: that's per pint - not per scoop). It's sweetened with erythritol and stevia, so there are 12 grams of sugar per pint and 20 grams of sugar alcohol.

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The general consensus was pretty darn positive. The texture, though, was definitely not that of regular ice cream and left a little something to be desired. Clear winners in terms of flavor were Birthday Cake and Sea Salt Caramel. Here's a quick breakdown of what they've got in stores:

Birthday Cake

Summary: Real confetti sprinkle bits, good flavor, the crowd favorite, and "SUPER BOMB!!!" Some points docked for powdery texture.

Sea Salt Caramel

Summary: Another favorite flavor. "Wonderful, such a good caramel flavor," and "The salt is a good addition because low-cal ice creams can be cloying."


Summary: Solid "Fudgsicle" flavor. One of the favorites. Same issues with texture. "So chocolaty."


Summary: Good flavor, weird texture. Ranged from "LOVE, would purchase" to "tastes like soy milk with a punch in the face of fake sugar."

Mint Chip

Summary: Lightly minty, kind of grainy. Bit of an "aftertaste of fake sugar," but still got a couple "Wonderful!" responses.

Lemon Cake

Summary: Responses ranged from "creamy floor cleaner" to "flavor is refreshing/good," but "texture is weird" was the main feedback.

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