Polish Instagram Star Finds Success After Making Himself Look Older

Some people spend a fortune trying to keep themselves looking young, but one Polish social media star admits he only found success after making himself look at least 10 years older than he actually is. Meet Pawel Ladziak, aka “Polish Viking”.

Pawel often gets mentioned as one of the hottest-looking men over 40, and admits that some people who see his photos think that he’s around 60-years-old. And who can blame them? After all, he must be pretty old for his hair to have gone completely white, right? Well, Pawel Ladziak is only 35-years-old, and dyes his hair and beard white frequently in order to maintain this older look. And for good reason, as he credits this transformation for his social media success.

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